A political party's online presence has to stay consistent across posts, visuals and messaging produced under real time pressure. We worked on the strategy behind that presence and produced the creative media it runs on.
The work covered planning the digital approach and producing the visual material that puts it into practice, aimed at a consistent, recognisable presence rather than one-off posts.
Keeping the strategy and the production under one roof meant the messaging and the visuals were built to match from the start, instead of a design team interpreting a plan it had no part in shaping.
That alignment is what a public-facing presence needs most: every piece of media traceable back to the same plan, rather than a set of one-off assets that happen to share a logo.
- Strategy and creative production handled together, not separately
- Consistent visual identity across the party's online presence
- Media produced to a public-facing standard under real deadlines